Introducing: RIGTIG

The RIGTIG brand is for real "foodies": the Danish brand is all about cooking. The range includes smoothie blenders, kettles, toasters, water bottles and much more. RIGTIG has set itself the task of not only setting trends in the kitchen, but also offering goods at affordable prices.

RIGTIG = Just right

The word "rig-tig" means "just right" in Danish and describes the brand's core values. The label wants to get all the details "just right". The focus is on four core values: Functionality, form and design, environmental impact and an affordable price.

The brand favours a simple design, typically Danish. The "Foodie" series, for example, has been designed to be user-friendly and therefore invites daily use. Sophisticated details such as the concealed cable on the hand blender, the glass container on the coffee grinder and the option to take the smoothie with you directly in the blender jug are just a few examples of the design identity of RIGTIG.